Technology in the Outdoor Sporting Goods and Shooting Sports Industries

e-commerce conversion rate

E-Commerce Conversion Rate – 10 Cheap & Easy Ways to Improve

10 Cheap and Easy Ways to Improve Your Website’s E-Commerce Conversion Rate Odds are, if you are reading this, you don’t have hundreds of thousands of dollars to invest in e-commerce conversion rate optimization for your website. Heat maps, eye tracking, focus groups, A/B testing, and a dedicated team of marketing analysts and UI/UX designers…

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Ecommerce Website…How Much?

Ecommerce Website…How much Should I Spend? A loaded question with a variable answer: it depends. We receive many calls and emails from owners of businesses large and small asking: “How much should I invest in my ecommerce website?” Our usual answer to this question is with another question: “That depends, what is your budget?” Sometimes…

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Ten Benefits of Search Engine Optimization in our Modern, Connected World

In this age of social media, you probably have heard that “pushing for content” is the greatest way to attract customers to your business. Everyone is focused on getting the most number of shares, the highest number of engagement, the “top post” that will spike to going viral. Yet computers and patterns of techniques still…

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A Seal’s Seven Rules

A few weeks ago I was on a plane and struck up a conversation with the gentleman sitting next to me. He was a retired US Navy veteran who had traveled the world. After thanking him for his service we spoke about many different topics, but the one I remember the most was about an…

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Email Marketing Part 2: Design & Content

Email Marketing Part 2: Design & Content Posted on July 2, 2014 Hey guys/gals welcome back to part 2 of the email marketing segment. So we have already built up our audience and created a few catchy themes to keep subscribers interested in your newsletter. Now it’s time to design and create a quality newsletter to…

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Outdoor Business Network Adds New Supplier

We here at OBN are proud to welcome our newest supplier to our system.  We have completed the integration with their ERP and warehouse management system, so retailers using our eCommerce platform now have the ability to get updated product information, inventory status, order status, as well as utilize our One-Click-to-Ship feature.   Moteng is…

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Creating An Effective Logo

Every company needs an effective logo to represent their branding and provide consumers an easily recognizable graphic representation of the company and it’s core values. Logo’s can become the public face of a business and in examples of extremely effective logo design, can even replace the brand name as the most ubiquitous aspect of a…

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