To continue with our current series on translating the values that make brick and mortar stores successful to the online arena, today we’re going to cover bounce-backs and ways to market to the customers who have already shopped with you.
In the retail world, there are several ways that stores market to their existing client base. One trick that shops use frequently is the bounce-back. This is a coupon or flier inserted right into your shopping bag after you’ve made a purchase. A bounce-back can also be a coupon or promotion printed at the bottom of a receipt that a customer receives after purchasing in the store.
The idea of a bounce-back is to get the customer to come back in a timely fashion and shop again. It can be a reminder of a holiday coming up or a promotional offer – either way, it should compel the consumer to spend more at your site.
You can create this same effect through your e-commerce site even though it is not a face-to-face transaction with the consumer. One way to do this is to send an email newsletter to all of the clients who purchased on your site within the last month. This way, you are engaging those recent customers and building a strong brand identity. If you are shipping the product and not a warehouse, you can also include a coupon in the box so that when the package arrives, the customer has incentive to shop again.