Retail Technology in the Outdoor Sporting Goods and Shooting Sports Industries

e-commerce conversion rate

E-Commerce Conversion Rate – 10 Cheap & Easy Ways to Improve

10 Cheap and Easy Ways to Improve Your Website’s E-Commerce Conversion Rate Odds are, if you are reading this, you don’t have hundreds of thousands of dollars to invest in e-commerce conversion rate optimization for your website. Heat maps, eye tracking, focus groups, A/B testing, and a dedicated team of marketing analysts and UI/UX designers…

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Ecommerce Website…How Much?

Ecommerce Website…How much Should I Spend? A loaded question with a variable answer: it depends. We receive many calls and emails from owners of businesses large and small asking: “How much should I invest in my ecommerce website?” Our usual answer to this question is with another question: “That depends, what is your budget?” Sometimes…

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Ten Benefits of Search Engine Optimization in our Modern, Connected World

In this age of social media, you probably have heard that “pushing for content” is the greatest way to attract customers to your business. Everyone is focused on getting the most number of shares, the highest number of engagement, the “top post” that will spike to going viral. Yet computers and patterns of techniques still…

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Creating An Effective Logo

Every company needs an effective logo to represent their branding and provide consumers an easily recognizable graphic representation of the company and it’s core values. Logo’s can become the public face of a business and in examples of extremely effective logo design, can even replace the brand name as the most ubiquitous aspect of a…

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Creating An Effective Logo

Every company needs an effective logo to represent their branding and provide consumers an easily recognizable graphic representation of the company and it’s core values. Logo’s can become the public face of a business and in examples of extremely effective logo design, can even replace the brand name as the most ubiquitous aspect of a…

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Return on Investment

Investing is one of the most important aspects companies have to deal with on a regular basis. Companies have to figure out when to spend while also looking at what to spend it on that. Now an investment doesn’t necessarily mean money, but can also be the time, or effort put towards a particular thing….

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10 Reasons to have a Website!

By 2014 every business should have at least a website capable of informing customers what you have to offer, the time your store is open for business, and some contact information in case they needed to call. For retail stores, not having a fully functioning eCommerce website could be limiting the amount potential growth your…

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