It came to my attention recently that some companies/people are under the impression that we are here to enable people to violate suppliers MAP’s. That is minimum advertised pricing for those of you who may not know. It is OBN’s intent to encourage the use of MAP and to help in any reasonable way to…
Another hot topic I have been getting questioned about lately has to do with site speed. According to Radware.com, load times for the top US retail websites are approximately 22% slower than in December 2011. The average in 2011 was around 5.94 seconds will currently it 7.25 seconds. This was of course for a first…
In several of my previous blog posts I have preached that the key to e-commerce success is deeply rooted in the volume of traffic your site sees every day. This Blog and the next few will start to drill into that a little further. I know some of these things have been talked about on…
Generally speaking Outdoor Business Network focuses primarily on businesses associated with the outdoor sporting industry. Did you know though that OBN can and has worked in many other industries? All of our capabilities and skills can be easily adapted to fit the needs and wants of just about any web, programming or marketing environment. OBN…
The team at OBN has made a concerted effort to contact each of our clients. Much like ourselves we find our customers are busy running the day to day tasks. The reason for these courtesy calls is just that. Our first goal is to be sure you have all of your questions answered and possible…
I am often asked by clients and acquaintances “Why isn’t my site performing as desired?” Now besides the obvious you aren’t getting traffic or conversions it really comes down to this one simple thing. WORK! That’s right folks it takes work and the time to do to make a site perform. Occasionally a customer will…
Many of you are selling products that have description and images provided in a digital feed. This is an outstanding way for you to get a ton of product available for purchase online in a hurry. The down side is you are not the only one out on the web doing this. I advise all…
I am going to touch on this again for the simple fact that there are still some people out there who do not think marketing works. The “Why” is easy…because your competition is doing it. Marketing is probably more important on the internet than in any other medium when it comes to driving business to…
Today one of the challenges we face is just as the internet is an amazing avenue to market your website, products and even yourself it is equally an amazing way for disgruntled users to tarnish your otherwise good name. The internet has given a voice to everyone. Good bad or indifferent people of all walks…
A couple weeks ago I touched on the complaint that many retailers feel they have nothing to sell online through a distributors feed on their website. I think I proved that simply is not and should not be an excuse. I wanted to take the time to expand on that with another idea. I have…