In this age of social media, you probably have heard that “pushing for content” is the greatest way to attract customers to your business. Everyone is focused on getting the most number of shares, the highest number of engagement, the “top post” that will spike to going viral.

Yet computers and patterns of techniques still drive the backbone of the internet. Facebook uses specific methods of identifying good content that might be relevant on someone’s news feed. Google uses someone’s personal search history to identify both geographic and tailored results, but even these depend on semantics. In fact, as more content, more stores, and more websites pop up, the greater need our world will have on sorting this vast information in a form that computers can understand.

The death of Search Engine Optimization is greatly exaggerated. While the old method of “just backlinks” and pure keyword-based optimization is long gone, search engine optimizers have survived a seismic shift in the complex way that the internet sorts itself. Here are ten ways in which optimizing your website can still benefit you today, which also illustrates just how complex and encompassing this field has become.

  1. Audience. In a social world, trends are increasingly defined by the masses, and often, knowing just who to target is extremely difficult. Through keyword research, social trends, shopping statistics, we can help you find the right products and content your business should be selling. Words go in and out of style, but research will always hold its value.
  2. Ideas. Brainstorming can be a chore, especially when you are jump-starting a new business or trying to add to an already existing portfolio. Yet with an SEO advisor, analysis reports and tools can give you insights into what has worked well so far in the world. This can even tap into your competition, allowing you to see how others have fared and provide you with a branch of generating new ideas.
  3. Organization. Spammy pages are scattered, cluttered, and not well organized. They use improper page layouts, untagged images, and promote chaos in an already chaotic online world. Optimizers ensure that your pages and products are organized, with the proper mark-up that both humans and computers can understand. How do your pages connect to other related pages? Do they convey a natural flow of information? We consider this and many other minor factors when ranking.
  4. Go local. With local targeting through keywords, directories, trends, it’s easy to know what your geographic target is looking for. The rise of smartphones means that more than ever, people are searching in their area for products.
  5. Strength. The internet has given rise to many forms of content and forms of sales. Contests, types of promotions, webinars, animated videos and guides, monthly product magazines, different forms of catalogs… It can be overwhelming to choose. Keywords alone don’t cut it for good SEO, we must have insights into more detailed specifics that engage your brand in a strong way. The stronger your engagement, the greater importance you’ll be on the internet.
  6. Authority. Generating backlinks is no longer as easy as asking someone to place a link to your business on their site. Authority is gained by the right shared content, well-written reviews from customers, and curated information.
  7. Universality. SEO ensures that your website is usable not just on tablets or desktop computers, but also on any other smart appliance. Like it or not, the internet of things trend has taken off, and over time there will be opportunities to showcase your business on other forms of technology. It’s also important that people with diverse backgrounds can access your website.
  8. Speed. Believe it or not, Google factors in page load times when it ranks your site. Where and how can we improve your page efficiency?
  9. Submissions. While Google is still the #1 search engine, people are also using other websites for searching. Each engine has their own unique way they crawl the web, and knowing how to work with the big guys will place you in good territory with the internet.
  10. Efficiency. As a business owner, your job is to focus on the business and sales. Through search engine optimization, your efficiency can grow without much overhead from your company. Optimizers work with and for you, not against you to create the best e-commerce experience you can have in today’s age.